一条士力架,一个真朋友

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这是一个士力架和QQ的联合创新作品。为了迎合士力架消费人群年轻、有活力、好奇心强的特点,我们制作了一个可以遥控的士力架虚拟售卖机,以吸引年轻的消费者。我们把装置设置在了备考人员最为密集的图书馆“备考联盟”区域,以适应此次的推广对象。当有有人走过或驻足观察时,隐藏在人群中的遥控人员便会控制机器,使士力架从装置中掉出,以获取他们的注意力。同时,只要扫描旁边的QQ二维码,即可拿走士力架。QQ扫描获得的人员其实是在同一图书馆内备考的其他人,这样,在获得士力架的同时,也获取了一位共同备考的好友,这也体现了QQ让连接更有趣。“一条士力架,一个真朋友” This is a Snicker and QQ joint innovation works. To cater to the young, energetic, curious nature of the Snickers consumer base, we created a Snickers virtual vending machine that could be remotely controlled to appeal to younger consumers. We set the device in the pro forma library of the most intensive "pro forma alliance" area to adapt to the promotion of the object. When someone walks or stops to watch, the remote control personnel hidden in the crowd control the machine so that the Snickers fall out of the device to get their attention. At the same time, as long as the scan next to the QQ two-dimensional code, you can take Snickers. QQ scan to obtain the staff is in the same library for other people in the pro forma, so get the Snickers at the same time, also obtained a common pro forma buddy, which also reflects the QQ to connect more interesting. "A snicker, a real friend"

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