年轻人面临学业和考试的压力，由饥饿至神志不清，把书和试卷当成士力架咬下。通过“啃书本”这个幽默的表现点引起受众消费者的共鸣,突出士力架的创意定位“横扫饥饿，做回自己”;表现从高考备考到大学四六级等历经考验的过程中，不能在关键时刻饿肚子，让“饥饿”使自己掉链子。 Young people facing academic and examination pressure from starvation to the confusion, as books and papers. Through the "bite Snickers books" this humorous point caused the audience to resonate with consumers, the creative positioning "outstanding Snickers sweep hunger, be myself"; the college entrance examination to the University from the 46 level after the test process, at a critical moment can not hungry, let the "hunger" to drop the ball.

年轻人面临学业和考试的压力，由饥饿至神志不清，把书和试卷当成士力架咬下。通过“啃书本”这个幽默的表现点引起受众消费者的共鸣,突出士力架的创意定位“横扫饥饿，做回自己”;表现从高考备考到大学四六级等历经考验的过程中，不能在关键时刻饿肚子，让“饥饿”使自己掉链子。 Young people facing academic and examination pressure from starvation to the confusion, as books and papers. Through the "bite Snickers books" this humorous point caused the audience to resonate with consumers, the creative positioning "outstanding Snickers sweep hunger, be myself"; the college entrance examination to the University from the 46 level after the test process, at a critical moment can not hungry, let the "hunger" to drop the ball.

年轻人面临学业和考试的压力，由饥饿至神志不清，把书和试卷当成士力架咬下。通过“啃书本”这个幽默的表现点引起受众消费者的共鸣,突出士力架的创意定位“横扫饥饿，做回自己”;表现从高考备考到大学四六级等历经考验的过程中，不能在关键时刻饿肚子，让“饥饿”使自己掉链子。 Young people facing academic and examination pressure from starvation to the confusion, as books and papers. Through the "bite Snickers books" this humorous point caused the audience to resonate with consumers, the creative positioning "outstanding Snickers sweep hunger, be myself"; the college entrance examination to the University from the 46 level after the test process, at a critical moment can not hungry, let the "hunger" to drop the ball.